Lulu Frost: Where Vintage History Meets Modern Glamour

Mass-produced accessories, Lulu Frost stands out by embracing heritage, artistry, and individuality. Founded in 2004 by designer Lisa Salzer-Wiles, Lulu Frost is more than a jewelry brand—it's a celebration of stories, symbolism, and timeless elegance. Through a masterful blend of antique inspiration and contemporary design, the brand creates jewelry that carries meaning, history, and personal identity.

Rooted in Legacy: The Story Behind the Brand

Lulu Frost was born from a personal lineage steeped in vintage aesthetics. Lisa Salzer-Wiles named the brand in honor of her grandmother, Elizabeth Rock Frost, who worked in the estate jewelry business. Growing up, Lisa spent countless hours surrounded by antique brooches, Victorian lockets, and Art Deco treasures, developing a deep appreciation for craftsmanship and symbolism. She brought this influence into her own design philosophy, giving new life to forgotten treasures by incorporating vintage materials and antique components into modern pieces. Today, Lulu Frost represents a bridge between past and present, where every piece feels like a discovery and a personal heirloom.

The Brand Philosophy: Jewelry With Soul

Unlike trends that come and go, Lulu Frost jewelry is designed to endure. The brand’s philosophy revolves around three central ideas: Reinvention of the Antique: Using reclaimed materials such as 1920s shoe buckles, 1960s keys, or Victorian chains, each piece carries a tangible history. Meaningful Customization: Many of Lulu Frost’s collections allow for personal expression through initials, numbers, or symbolic combinations. Slow Fashion, Thoughtful Creation: Focused on sustainable design, the brand prioritizes small-batch production and upcycled components to reduce waste and elevate conscious consumption.

Beyond the Ordinary: Exploring Lulu Frost’s Most Iconic Collections

1. The Plaza Collection

One of the brand’s earliest and most beloved lines, the Plaza Collection features bronze numbers and letters cast from the original room plaques of New York City's historic Plaza Hotel. Each number charm carries not only an Art Deco flair but also a sense of old-world New York nostalgia. Customers often choose meaningful numbers—birthdays, anniversaries, lucky digits—and layer them to create personalized combinations.

2. CODE Collection

Inspired by Victorian acrostic jewelry, the CODE Collection assigns each letter of the alphabet a gemstone. For instance, “A” may be represented by Amethyst, “D” by Diamond, and so on. Wearers can spell out hidden messages, names, or initials through these stones. This fusion of history, symbolism, and luxury makes CODE one of the most intimate and cherished Lulu Frost collections.

3. People of the Past

One of the brand’s more whimsical and avant-garde offerings, People of the Past features small sculptural "characters" made from salvaged vintage parts—buttons, watch pieces, charms, and keys. These figures are quirky, playful, and entirely unique, with no two alike. It’s wearable art, infused with a sense of humor and imagination.

Top 3 Must-Have Lulu Frost Products

Let’s spotlight three of Lulu Frost’s standout products, loved by collectors and new customers alike: Plaza Number Charm Necklace
Description: This piece combines a vintage-style brass chain with your choice of hand-cast number charms from the Plaza Collection. Each number has a weighty, antique finish, giving the necklace an air of elegance and urban chic. Why It Stands Out: Made from authentic Plaza Hotel mold replicas Perfect for personal milestones (birthdays, addresses, anniversaries) Ideal for layering or gifting Styling Tip: Pair multiple number charms on a single chain to create a bold, customized look.

Fine Bracelet – Spell Your Truth

Description: A sleek gold or silver bracelet embedded with gemstones, where each gem corresponds to a letter in your chosen word or initials. It’s minimalistic yet deeply personal. Why It Stands Out: Gem-coded language makes it a secret message piece Fine materials and handcrafted precision Elegant for daily wear or special occasions Styling Tip: Stack it with other bracelets from the CODE line for a layered, symbolic story on your wrist. People of the Past Pin – “The Watchman” Description: Crafted using a repurposed vintage key, a tiny clock face, and brass hardware, this pin represents one of the iconic “People of the Past” characters. Each pin has its own name and personality. Why It Stands Out: One-of-a-kind, collectible piece Sustainable design using upcycled parts

Great conversation starter

Styling Tip: Wear it on a lapel, denim jacket, or handbag for a quirky vintage vibe. The Lulu Frost Experience: More Than Just Shopping Visiting LuluFrost.com is like stepping into a curated museum of memory-infused jewelry. The website is clean, editorial, and inviting, featuring: Shop by Collection: Easily navigate by themed lines like Plaza, CODE, and Vintage Finds. Story-Focused Blog: “Onward Lulu!” tells behind-the-scenes tales and designer insights. Custom Design Services: Whether you want a one-of-a-kind charm necklace or bespoke bridal piece, the brand welcomes customization. Gift Ideas & Lookbooks: Inspiring gift guides and seasonal styling lookbooks help buyers make meaningful choices.

A Jewel Box for the Soul

Lulu Frost isn’t just about looking beautiful—it’s about feeling connected. Whether it’s the glint of a 1920s crystal or the story behind a key charm, each piece is thoughtfully made to carry history, meaning, and style. For those who believe jewelry should tell a story and last a lifetime, LuluFrost.com offers a soulful, stylish alternative to throwaway fashion. It’s not just jewelry—it’s legacy, lovingly revived and reimagined.